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Saturday, September 8, 2007

Make Money With Bulk Email Marketing in 4 Easy Steps

Yes, it is possible to make money with bulk email marketing. If you’re not already using email as a means of promoting your goods and services, then now’s the time to start. Four easy steps will put you in the money:


Step One – Build your lists.

Probably one of the most important steps is building an email list of prospective or existing customers. Ask your existing customers for permission to mail them information or the latest updates on your products or services – most will agree. For prospects, collect addresses from your website or email business correspondence. Sometimes, other suppliers may be willing to rent or swap lists with you.


Step Two – Create your promotion.

There are many different approaches to the actual form and structure of a bulk email promotion. To make money with a bulk email marketing however, you must make be sure to include a strong offer. Specific offers such as “20% off until the end of the month” are inherently stronger than an offer like “Call us for more information.” Also, be sure to include appropriate click-through links to your web site, landing page, terms and conditions, name removal, and other important information.


Step Three – Plan your lead follow up and order fulfillment.

With any promotion it’s important to make sure you plan out exactly how you’ll follow up on each lead or order. It’s crazy to go to all the trouble of getting someone to request follow-up, or worse, to give you and order, and then NOT being able to fulfill or follow up on it promptly.


Step Four – Mail and Measure.

Lastly, put your promotion in the email using a qualified email distribution vendor or appropriate mailing software. Most vendors, or mailing software, will be able to provide you information about who opened the emails, who clicked through on each link in the email and who wants their name removed from your list.


That’s all there is to it. Follow these four steps and with a consistent effort you’ll find that it’s easy to make money with bulk email marketing!


Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘


Download it free here: Secrets of Article Promotion


Do you want to learn how to build a massive list fast? Click here: Email List Building


By: Sean Ray


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