Crucial Elements of Bulk Email Marketing

Bulk email marketing has gotten a bad reputation because it is so
frequently abused.

If you have used email for very long, you've undoubtedly been a
victim of unmerciful, and maybe even immoral, email marketing
tactics.

SPAM is the term used to describe these massive bulk mailings
sent to people who did not ask to receive them. SPAM is also
referred to as unsolicited email.

There are two things you need to know about SPAM and why you
should be extremely cautious not become known as a spammer.

First, if your bulk email marketing messages are identified as
SPAM, your email address or server may get "blacklisted" by other
email servers, meaning that they will not accept email from you.

Second, the sending of SPAM is now regulated in the United States
by the Federal Trade Commission. It is now actually illegal to
send unsolicited commercial email.

The CAN_SPAM Act of 2003 is the law that the Federal Trade
Commission enforces in regard to unsolicited email.

Basically, the law is intended to minimize the abuse of email
marketing which has been known not only to be aggravating, but
also to contain computer viruses or other harmful script and to
promote scams through fraudulent businesses or to collect
personal information for criminal use, a popular form of identity
theft. Identity theft is a serious matter.

In fact, it is the fastest growing crime in North America, so the
Federal Trade Commission takes the enforcement of the anti-spam
legislation very seriously.

If you intend to engage in bulk email marketing, become familiar
with the guidelines set forth in the CAN_SPAM Act and make sure
that your email messages meet the requirements and that they are
absolutely free from being suspected as promoting fraudulent
businesses or soliciting personal information for identity theft
purposes.

Building your own opt-in list, rather than purchasing third-party
lists or using a bulk email provider that supplies lists is the
first step to launching a legal, effective bulk email marketing
program.

An opt-in list is one that consists of email addresses of people
who have actually requested information from your company and are
interested in what you are offering.

You can build an opt-in list through your website by offering a
subscription to a newsletter or an online course. When website
visitors subscribe, they are added to your opt-in email list.

Some companies go a bit overboard to make sure that the
subscribers really want to be added to the mailing list by
requiring them to confirm their subscription by email before
being added to the permanent list.

While that certainly verifies their intentions, it really isn't
necessary to use a double-opt-in practice as long as you give
recipients of your email messages an opportunity to unsubscribe
if they decide they no longer want to receive your mailings.

Bulk email marketing is much more effective when it is sent to
opt-in subscribers because they are qualified leads who have
already expressed an interest in your products, services or
information.

It is an exceptional method for cross-selling to existing
customers and cross-promoting your products or services.

Email marketing is also a great way to promote affiliate products
and to maintain ongoing relationships with existing customers.

You may even get some referrals from your existing customers who
forward your email messages to their friends and colleagues. A
well managed email marketing campaign can be very beneficial to
any internet-based business.

Copyright Christopher J. Enders. Are you at the end of your rope,
fed up and confused by all the scrambled internet marketing
advice you're getting? Whether you are new to internet marketing,
or a website owner who wants to make more money from your
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By : Christopher J Enders